Hoteliers emphasize importance of investing in people

Investing in staff is equally as important as earmarking capital expenditures, although the return on such investment might be harder to quantify

Feb 8, 2024

On a panel at the Hotel Investment Conference, Central and Eastern Europe (HOTCO) centered on human capital and return on investment, speakers said when money is tight, it's usually to the detriment of talent development. But now that the global hotel industry is largely recovered from the pandemic, that investment cannot be overlooked.

Key takeaways

  • Daniela Wakefield, director of human resources in Austria at Hilton, said: “Growth is important for [Hilton], and this starts with staff;”
  • Sabrina Westphälinger, senior director for talent and culture in Germany, Austria and Switzerland at Accor, said there is a value proposition in what hotel firms can offer employees;
  • For the international branded hotel firms, the necessary culture needed to manage, improve and retain staff has to be replicated but also adapted across numerous flags.

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