Hotels in gateway markets look to maximize international demand

Hotels are looking into source-market targeting through promotions and messaging, as well as providing preferential pricing in larger booking windows and length of stays

Jan 22, 2024

Gateway markets such as New York City, Miami, Los Angeles and Washington, D.C., are planning to entice these travelers away from the competition with various new package offerings, wellness amenities and creative food-and-beverage selections.

Key takeaways

  • In November, the number of inbound international visitors to the U.S. was 83% of 2019 levels, with the largest shortfall coming from the Asia-Pacific region, where inbound international demand to the U.S. was just 69% of 2019 levels;
  • Some markets are stronger than others, with Washington, D.C. having made a nearly full recovery, while San Francisco is at just 73% of 2019 demand levels;
  • Given the more delayed recovery in inbound international travel from the Asia-Pacific, San Francisco and Los Angeles are two markets that stand to benefit the most from recovery in long-haul travel.

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