Hotels taking back control in managing their websites

Hotels that exclusively partner with a single developer run the risk of overlooking crucial optimization strategies like SEO, social media integration, and data analytics

Apr 2, 2024

The practice of hotel brands committing to a single partner limits access to a diverse array of tools and perspectives critical in an AI-driven industry. Embracing a variety of technological inputs is essential, especially in AI integration and personalization, as they present unique opportunities for enriching the guest experience.

Exclusivity can hinder access to advanced features, diverse AI technologies, and innovative digital strategies, thereby limiting a hotel's ability to deliver a cutting-edge digital experience. Consequently, it fosters a uniform digital landscape devoid of the creative competition necessary to drive technological progress.

Get the full story at The Hotels Network

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