How 2024 travel trends translate into hotel design
Authenticity and experience are the prevalent buzzwords in the travel industry as we shift our focus into 2024
Authentic experiences housed within a hotel that reflects its location, with a design that is as much a part of the experience as the local cooking class, is now all part of the expectation.
Key takeaways
- Immersive hospitality used to be the realm of small boutique hotels, but is becoming increasingly mainstream with the bigger brands embracing the concept;
- Sustainability and low-impact design is fast becoming daily practice, having been spearheaded by the more agile, smaller boutique brands;
- Retail is now increasingly part of the hotel experience fabric, with guests being able to – at the flash of a QR code – buy the handwoven throw that has been part of the experience.
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