How 2024 travel trends translate into hotel design

Authenticity and experience are the prevalent buzzwords in the travel industry as we shift our focus into 2024

Jan 9, 2024

Authentic experiences housed within a hotel that reflects its location, with a design that is as much a part of the experience as the local cooking class, is now all part of the expectation.

Key takeaways

  • Immersive hospitality used to be the realm of small boutique hotels, but is becoming increasingly mainstream with the bigger brands embracing the concept;
  • Sustainability and low-impact design is fast becoming daily practice, having been spearheaded by the more agile, smaller boutique brands;
  • Retail is now increasingly part of the hotel experience fabric, with guests being able to – at the flash of a QR code – buy the handwoven throw that has been part of the experience.

Get the full story at Hotel Design

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