How a small travel blog gained Google topical authority

It's better to focus on a topic to demonstrate your expertise than to write a blog where you cover a lot of different topics all at once

Dec 5, 2023

Sometimes, it's worth trying something new, especially if you see the value it will provide to users. You shouldn't just stick to what your competition is doing. Especially with the changes we face in SEO at the moment with AI-generated content. Creativity and new ways to approach a topic pay off even more now than ever before.

Get the full story at Moz

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.