How AI is already shaping hospitality

Conversations about AI often leave more questions than answers, yet it's undeniable: AI is already shaping hospitality

Rather than spend hours filtering through 200 hotel options, cross-checking facilities against each other, guests will just ask AI. It will provide the three most relevant options based on what they asked, and guests will choose one. Soon enough, this behavior will become normalized.

Key takeaways

• Travelers are beginning to go directly to ChatGPT for travel recommendations, because it is packed with invaluable first-hand content: guest reviews;
• Generating a reliable stream of positive reviews will be as important as spending money on ads, and it will pay to get ahead of the game now;
• AI’s ability to ‘read’ and summarize can also transform the guest experience. An AI tool can quickly scan the entire customer profile and provide a snappy summary. Matt has stayed here five times before, his favorite room is the Ambassador Suite, he has a feather allergy, and his dog is called Beyoncé.

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