How are the different generations traveling?

In the last decade, the impact of the generalization of smartphone usage has created a new category of travelers: silent travelers

May 17, 2023

This cohort has adopted mobile technology to enhance or even replace the conventional in-person service delivery that occurs in the hospitality sector. As a result, most of the companies in the industry have adapted to provide digital services such as chatbots or online check-in to match the buying behavior of these travelers.

Key takeaways

  • Silent travelers will keep influencing the industry as they now have spending power and a growing impact on travel bookings, according to Skift Head of Research, Wouter Geerts;
  • Many actors in the industry are also keen to implement digital services to gain visibility and attract customers who rely on technology when choosing a destination;
  • Hotels that wish to attract members of that generation should consider working on creating valuable content on their social media channels.

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