How Booking.com localizes its content

Within the company's in-house content agency, about 250 members are focused on localization only

Mar 31, 2023

Since 1996, Booking.com, an extension of Booking Holdings companies, has expanded to 220 countries and territories globally - and recently launched its 46th language, Hindi.

But as Senior Director of Content, Chris Dell emphasizes, language is simply the necessary first step in creating a customer-centric commercial platform.

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