How localizes its content

Within the company's in-house content agency, about 250 members are focused on localization only

Mar 31, 2023

Since 1996,, an extension of Booking Holdings companies, has expanded to 220 countries and territories globally - and recently launched its 46th language, Hindi.

But as Senior Director of Content, Chris Dell emphasizes, language is simply the necessary first step in creating a customer-centric commercial platform.

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