How Booking.com localizes its content
Within the company's in-house content agency, about 250 members are focused on localization only
Since 1996, Booking.com, an extension of Booking Holdings companies, has expanded to 220 countries and territories globally - and recently launched its 46th language, Hindi.
But as Senior Director of Content, Chris Dell emphasizes, language is simply the necessary first step in creating a customer-centric commercial platform.
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