How's visibility booster torpedos your direct booking strategy

With both “free room upgrade” and “free breakfast” add-ons, you are allowing to undercut you and all other OTAs

Sep 26, 2023

Competition for incremental demand is strong, pushing the price to get it very high. OTAs defend their own interests and offer many visibility boosters options so that hotels can decide whether to participate or not. None of them are mandatory. However, many hotels skip the rigorous analysis to quantify the revenue incrementally and possible undesired side effects.

Key takeaways

  • highlights the programs’ benefits with irresistible messages such as “boost your property”, “attract high-value guests”, “drive more bookings” or even “increase occupancy”. What hotel on earth does not want all that?
  • Superior room types represent from 25% to 70% of all bookings depending on the hotel. The same with reservations with breakfast that vary from 10% to 80%. Have you quantified how many guests did not book with your direct channel and chose because of this price difference?
  • Targeting frequent travelers and making them loyal to you (instead of to OTAs) should be in your loyalty roadmap. And offering something unique when they book directly such as exclusive room upgrade options is a great way.

Get the full story at Mirai

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.