Four common indicators hoteliers should consider when deciding on a re-brand
Sometimes your digital assets go a little stale. So a re-brand feels like a natural place to start. But more often than not, a re-brand is a strategic response to changing market conditions, conditions that might just be impacting your bottom line.
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How social media is changing the travel search landscape - Social media platforms like Instagram and TikTok are becoming increasingly popular for discovering hotels.
Choice Hotels targets millennials with TikTok marketing campaign - The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.
Why AI search engines can’t kill Google - The AI search tools are getting better - but they don’t yet understand what a search engine really is and how we really use them.
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