How regional resorts navigate distribution deals with global hotel brands - Resorts that mix global brands’ distribution with third-party management models can lead to higher profitability margins, but navigating that relationship is often fraught.
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How digital brand experience is changing hotel marketing - A well-crafted digital brand experience leaves a positive and lasting impression on every user.
Jan 29, 2024 • Marketing
Digital travel marketing 2024 - With a shift in focus and new tools at our fingertips, 2024 promises to be an exciting year in digital travel marketing.
Jan 17, 2024 • Marketing
How do you know when it’s time for a re-brand? - Four common indicators hoteliers should consider when deciding on a re-brand.
Jan 3, 2024 • Marketing
Airbnb on returning to big, bold campaigns owning the brand narrative - In the wake of data privacy initiatives muddying digital targeting capabilities, some companies pivot to become less reliant on targeting customers via third-party cookies.
Dec 12, 2023 • Marketing
Black Friday travel trends - Black Friday has become a global shopping extravaganza, with Cyber Monday extending the shopping fest into the online realm, also for the travel industry.
Nov 22, 2023 • Marketing
Hotels drive demand by marketing to social, niche groups - Hotels are paying much more attention to marketing to niche groups of guests.
Nov 8, 2023 • Marketing
Hilton. For the Stay - One year after launching the hospitality brand’s successful first‑ever global brand platform, CMO Mark Weinstein and VP Daniel Reynolds share the story behind The Stay.
Oct 13, 2023 • Marketing
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