How Gen Z is using TikTok to plan their holidays

With over a billion users, TikTok caters to diverse interests, with young travelers tapping into it for insider holiday tips

Holiday planning can be a meticulous task, involving studying guidebooks and scouring travel articles. But what if you could simplify it by just entering a few words into your phone and having your day planned out in minutes? That's precisely what many young people are doing through TikTok.

Key takeaways

• "I consider TikTok my travel companion," says 24-year-old social media manager Gilleesa Gillen. "It's great for discovering recommendations for meals, events, and more, without being bombarded with sponsored ads as you might find with a Google search."
• According to an American survey by Adobe, over two in five TikTok users view the app as a search engine, with 20% searching for travel destinations or experiences and 19% seeking new restaurants.
• "TikTok has become a go-to platform for travel inspiration," says TikTok. "Seventy-one percent of European users actively seek travel content, and 77% are influenced to visit a destination or make a travel-related purchase after discovering it on TikTok."

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