How Google Ads integration elevates direct bookings

Connecting a hotels central reservations system with Google ads works as a force multiplier for marketing campaigns

Aug 30, 2023

By integrating your hotel’s reservation system with Google ads, you can create a seamless flow of information between the booking engine and the campaign, resulting in improved targeting, relevancy, and overall customer experience.

Key takeaways

  • When users click on your Google ads, they should be directed to the booking engine that mirrors the information displayed in the ad. This consistency enhances the user experience, reduces bounce rates, and increases the likelihood of conversion;
  • CRS connectivity to Google Ads allows hoteliers to target prospects early in the customer journey with the help of time-bound promotions and offers. This inspires potential customers to click on the ad, driving direct demand for hoteliers;
  • Businesses can set up messages showing the number of people who booked in the last few hours, the starting price, the number of rooms left, price lasting until certain time, and so on.

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