How Google's elimination of cookies affects hotel marketers

The "Cookie Apocalypse" is upon us, and hotel marketing and distribution experts should prepare for what's to come

Jan 18, 2024

In early January, Google announced it's moving forward with removing third-party internet cookies for Chrome users. These plans have been in the works for years; it was originally set to take place in 2020 but was postponed due to complaints by the ad industry and privacy advocates.

Key takeaways

  • The hotel industry might not see a sizable change right away. That's not to say, however, that hoteliers shouldn't take some proactive steps now;
  • Key is paying attention to the effectiveness of your advertising and of your marketing channels to see if you notice any difference in what's being reported;
  • Hotel marketing campaigns don't tend to fall off a cliff all at once but rather as a gradual decline over time.

Get the full story at HNN

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