How Hopper is tapping into social commerce

You don’t spend money on Google, Facebook or TikTok - you literally give it to your customers

Dec 6, 2022

Hopper is confident that giving cash to customers instead of spending it on advertising will make it a profitable rival to the big two global OTAs.

Key takeaways

  • Company predicts a “profound change” in online retailing as social commerce, a model already well-established in Asia, takes off globally;
  • Very little has changed in travel e-commerce since the first flight was sold online by Travelocity in 1994 and social commerce is poised to usher in a new era;
  • Hopper believes it is not only tapping into a generational shift but an evolution of e-commerce epitomised by brands like TikTok.

Get the full story at Travolution

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