How hotel brands drive loyalty among less-frequent travelers

Hotel brands are looking for ways to appeal to customers and strengthen brand loyalty as demographics shift

Feb 16, 2023

A rise in loyalty point redemption is sparking hotel brand companies to leverage strategies that drive greater brand loyalty among untapped traveler segments.

The road warrior or power traveler, who books 50 or more overnight hotel stays per year, is already especially brand-loyal, but there’s untapped potential to capture those who travel and book less frequently.

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