How influencer content is reaping rewards for travel companies
New study analyzes the typical profile, expectations, and results driving social marketing success in travel
As travel companies seek to promote themselves to audiences on social media platforms including Instagram, TikTok and YouTube, a study delves into the results they can expect to achieve.
Key takeaways
- The creator economy is a billion-dollar industry with millions of people producing all types of marketing content for Instagram, YouTube, TikTok, blogs and other platforms;
- Marketing efforts with hotel, cruise and tour companies are increasingly providing marketing cost savings and driving bookings to retail channels including travel advisors, OTAs and direct sales;
- Hotels are typically looking for four social media story posts per day, a social media feed/blog post per partnership and five high-resolution images or videos per day.
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