How Instagram changed the tourism industry

The social media platform's influencers and hashtags have changed vacation destinations - and not always for the best

May 17, 2023

Since Instagram launched in 2010, one phenomenon has played out time and time again: Following in the footsteps of influencers, tourists chase the perfect vacation picture, flooding places which were either much less-known, or certainly less popular than they are now.

Key takeaways

  • Tourists have said in surveys that they are often encouraged to imitate Instagram photos, and certainly the platform plays an important role in their deciding for or against a particular destination;
  • Expedia found that 50% of people under age 40 use social media as travel inspiration, preferring it to traditional outlets like TV shows or magazines;
  • Many today no longer use search engines like Google to find information about where to go on holiday, but instead search via hashtags on Instagram.

Get the full story at DW

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