How social media has transformed the travel industry
There's a big shift starting to happen for the way people actually discover travel
Leading travel bodies are suggesting that up to 90% of travelers will book travel based on content that they see on social media first.
Key takeaways
- For many of us, the first time that we are inspired about a destination, it's because we are scrolling through Instagram reels or we're on TikTok;
- As much as 40% of younger travelers are actually not even using Google Search or Google Maps anymore;
- Instead they're typing the hashtags of the place that they are, the restaurant that they want to go to, to see that video content.
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