How social media is changing the travel search landscape
Social media platforms like Instagram and TikTok are becoming increasingly popular for discovering hotels
Recent research highlights a notable trend: Gen Z (ages 18-24) is increasingly relying on social media for their travel research. This demographic prefers visually-oriented platforms such as Instagram (67%) and TikTok (62%) over Google when searching for accommodations.
Key takeaways
- Recent studies highlight a significant shift: Gen Z (ages 18-24) is turning to social media for their travel needs. This age group prefers visually rich platforms such as Instagram (67%) and TikTok (62%) over Google to discover accommodation options;
- The appeal of social media lies in its ability to showcase hotels in a more immersive way. Eye-catching images and videos can give travelers a deeper understanding of a hotel's atmosphere, amenities and surroundings than traditional written descriptions;
- By combining the visual appeal of social media with location tags, destination markers and property-specific hashtags, you can effectively guide potential guests in choosing your hotel for their upcoming adventures.
Get the full story at Lodging Interactive