How social media is changing the travel search landscape

Social media platforms like Instagram and TikTok are becoming increasingly popular for discovering hotels

Apr 30, 2024

Recent research highlights a notable trend: Gen Z (ages 18-24) is increasingly relying on social media for their travel research. This demographic prefers visually-oriented platforms such as Instagram (67%) and TikTok (62%) over Google when searching for accommodations.

Key takeaways

  • Recent studies highlight a significant shift: Gen Z (ages 18-24) is turning to social media for their travel needs. This age group prefers visually rich platforms such as Instagram (67%) and TikTok (62%) over Google to discover accommodation options;
  • The appeal of social media lies in its ability to showcase hotels in a more immersive way. Eye-catching images and videos can give travelers a deeper understanding of a hotel's atmosphere, amenities and surroundings than traditional written descriptions;
  • By combining the visual appeal of social media with location tags, destination markers and property-specific hashtags, you can effectively guide potential guests in choosing your hotel for their upcoming adventures.

Get the full story at Lodging Interactive

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