How to adapt to the digitization of hospitality

Digitization is transforming the hospitality industry and impacting customer behavior, necessitating new marketing strategies for hoteliers

In the aftermath of COVID-19, technology and customer behavior are changing rapidly. To ensure hotels and the hospitality industry continue to thrive, we must understand how to adapt marketing strategies to be successful hoteliers amidst a dynamic customer journey.

This article looks at how the digitization of hospitality has impacted customer behavior and strategies for keeping up with these changes.

Key takeaways

• Consumers have increasingly high digital expectations, and hoteliers must step up to the plate to meet - and exceed - them;
• Connecting with your audience online is the first step. However, it’s also critical to use the opportunity to enhance the overall guest experience with your brand;
• Creating content and experiences around discoverability will help your hotel capture that customer that may not know you; they know you are going to your area for a reason.

Get the full story at Milestone