How to dance with Google

Google's SERP has a significant impact on your traffic flow, so you need to adapt to its algorithms for continued online success

May 29, 2024

SERP volatility refers to the amount of variation in search engine results pages for specific terms. When volatility is high, the rankings for a particular query change frequently. This affects the rankings and visibility of a website as the position of your content within the SERPs shifts.

Key takeaways

  • Several factors contribute to SERP volatility, including search engine algorithm updates, increased keyword competition, current events, and poor quality signals;
  • If your content's ranking is unstable, you'll need to adapt. Fortunately, there are several strategies, tools, and techniques available to help you adapt;
  • Adapting is essential, but how can you maintain stable rankings for your target keywords? By focusing on a few key areas, you can maximize your chances of success.

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