How to get a fuller picture of your competitors' room rates
It’s dangerous to react to room rate information without adequate context
A variety of qualities affect hotel pricing. It’s the blend of these qualities that define a price point for a particular search.
- Thorough room-type mapping is the foundation for effective revenue management in the hotel industry;
- Another lever in rate shopping is benchmarking your site directly against your competitors’ sites;
- Since potential guests see extensive details for each room under consideration, hotels must work diligently to ensure competitive and thoughtful pricing across all distribution channels, including Brand.com, OTA and metasearch.
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