How to integrate events into your hotel’s direct channel strategy

Whether they revolve around sports, fashion, music or art, public events possess a unique power to bring together diverse crowds from across the globe

Oct 16, 2023

Amidst the excitement and anticipation that surrounds these gatherings, one critical aspect is certain: the attendees will be in search of a place to stay. This presents a golden opportunity for hoteliers to showcase their offerings as the ideal choice for travelers looking to enhance their event experience, through proximity alone or persuaded by additional direct booking incentives.

To position your hotel as the clear choice for these event participants, it’s important to target your communication strategically, construct offers tailored to the preferences of your audience, and even involve yourself in the festivities! Let’s explore some ways you can seize the moment and turn local event traffic into increased direct revenue.

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