How to optimize your Google Hotel profile for more direct bookings
Google Hotels metasearch engine has achieved a market penetration of almost 85%, and has become a vital channel for helping hotels increase their direct sales
From the traditional Google Ads for advertising to new functionalities such as Free Booking Links, Destination Insights, or the recently revamped Trends, Google now offers a great choice of tools and resources to help hotels make the most of all their sales potential.
This article explains a number of different Google tools available to you, and how to use them for your distribution strategy.
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