How to reach travelers on a budget this spring

Microsoft Advertising shares some top insight how your travel business can reach consumers on a budget

Apr 4, 2023

With inflation and labor shortages on the rise, the cost of travel has increased year over year (YoY). But that doesn’t mean consumers aren’t interested anymore, as 50% of consumers still consider investing in a vacation as a top priority for how they spend their money in 2023.

Key takeaways

  • Microsoft Advertising has seen an increase of +103% YoY for travel searches containing the word “cheap” and an increase of +165% YoY for deals;
  • 61% of recently surveyed people said they’ll be planning their vacations further in advance than before this year;
  • Consumers are frequently looking up alternative methods to car rentals, which have seen a -6% YoY decrease in clicks in 2023.

Get the full story at Microsoft Advertising

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