How ‘travel aesthetics’ are ruining travel for everyone
Social media is overflowing with picture-perfect travel imagery - a problem for destinations, and for travelers too
ore than ever, the idea of culture as an aesthetic – as something to be enjoyed purely visually and shared online – is guiding how people travel. Travel aesthetics are Gen Z’s sophisticated twist on aspirational tourism: a series of visual cues that construct a particularly seductive and persuasive version of a place.
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