How ‘travel aesthetics’ are ruining travel for everyone

Social media is overflowing with picture-perfect travel imagery - a problem for destinations, and for travelers too

Mar 23, 2023

ore than ever, the idea of culture as an aesthetic – as something to be enjoyed purely visually and shared online – is guiding how people travel. Travel aesthetics are Gen Z’s sophisticated twist on aspirational tourism: a series of visual cues that construct a particularly seductive and persuasive version of a place.

Get the full story at Time Out

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.