How travel brands can inspire wanderlust on TikTok
TikTok's thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure
Travel is booming on TikTok, and brands can tap into this trend. From #budgettravel (2.8 billion views) to #luxurytravel (2.5 billion views), various travel subcategories are immensely popular.
Key takeaways
- The demand is high: 69% of users find new travel brands on TikTok. With the right approach, brands can engage users throughout their travel journey;
- TikTok's immersive format is ideal for travel content, offering a virtual journey and showcasing accommodations;
- Bucket-list-style content is a hit, as users love discovering new and unexpected destinations.
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