How travel brands can inspire wanderlust on TikTok

TikTok's thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure

Sep 19, 2023

Travel is booming on TikTok, and brands can tap into this trend. From #budgettravel (2.8 billion views) to #luxurytravel (2.5 billion views), various travel subcategories are immensely popular.

Key takeaways

  • The demand is high: 69% of users find new travel brands on TikTok. With the right approach, brands can engage users throughout their travel journey;
  • TikTok's immersive format is ideal for travel content, offering a virtual journey and showcasing accommodations;
  • Bucket-list-style content is a hit, as users love discovering new and unexpected destinations.

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