How travel companies use interactive video
Travel companies use interactive video to enhance their content and provide an action-oriented experience for their audiences
The customer journey can become disjointed when travelers have to search multiple sites independently, which can discourage them from booking. Interactive video serves as an educational tool that allows for connection, driving traffic and results.
Key takeaways
- In video interactivity: Features such as chapter markers or menus help viewers navigate to specific parts of the video that interest them;
- External triggers: Elements such as call-to-action buttons or hotspots can direct viewers to another Web site, initiate a phone call, or print a document;
- Advanced interactivity: Includes features such as surveys and user customization, allowing viewers to engage by adding text, uploading content, or answering questions.
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