How Tripadvisor's net commission per stay model works

The company's net commission per stay-based “CPA Meta Consumption” model complements its traditional CPC or cost-per-click model

May 4, 2023

As with OTAs, the agreed commission is applied, excluding canceled bookings and no-shows. It therefore removes the risk for hotels, making it easier for them to participate in the program. At the end of each month, a bookings reconciliation report is generated, which Tripadvisor uses to calculate the invoice amount.

Key takeaways

  • Tripadvisor works with a bucket system, or commission groups, starting with a minimum commission of 10%;
  • The visibility of your entries is based on two factors: the quality of your bid (whether a CPA or CPC model) and the quality of your price compared to OTAs;
  • This model is not currently open to OTAs and is exclusive to the direct channel.

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