Hyatt teams up with MasterClass and Headspace

Bolstered by guest demand, Hyatt’s “Be More Here” campaign aims to provide unique well-being amenities, including in-room education and relaxation content

Jan 25, 2024

Hyatt Hotels Corporation unveiled the “Be More Here” global brand platform last week, aimed at providing guests with “more ways to experience wellbeing in more destinations,” the company announced.

Key takeaways

  • The platform provides guests with hotel offerings “curated to support their individual wellbeing journeys,” Hyatt said, including in-room access to MasterClass lessons and relaxation content from Headspace;
  • New offerings include a sampling of “relaxing sounds” from meditation app Headspace, available on in-room televisions, as well as access to in-room MasterClass lessons, as part of the first-ever hospitality collaboration with the online education subscription platform.
  • The platform launch comes as travelers increasingly seek experience-based trips, as well as travel options centered on well-being.

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