Hyper-personalization, the future of hotel marketing
Data-driven approach allows hotels to anticipate the needs and desires of guests, offering a level of service that goes beyond the basic
Hyper-personalization in the context of hotel marketing goes beyond addressing guests by their names or remembering their preferences; it involves a comprehensive understanding of individual preferences, behaviors and expectations through the analysis of data collected at various touch-points before, during and after their stay.
Key takeaways
- Personalized Pricing and Offers: Implement dynamic pricing strategies (using data analytics) that offer guests personalized promotions and discounts based on their previous booking history or as a reward for loyalty;
- Pre-Arrival Surveys: Before guests even arrive at your hotel, encourage them to complete a pre-arrival survey to find out about their preferences on things, such as room temperature, pillow type, room location, and any special occasions they might be celebrating during their stay;
- Personalized In-Room Amenities and Services: Your hotel can adjust in-room offerings to suit guests' specific preferences; for example, if a guest prefers red wine over white, ensure that their room is stocked accordingly.
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