IDeaS announces advanced demand forecasting solution

Empowering hotel marketers to turn forecast data into revenue-driving campaigns with AI-powered precision

IDeaS has launched IDeaS Spotlight, a demand intelligence solution designed for both individual hotels and portfolios. Spotlight enables marketers to deploy more effective, data-driven campaigns by combining AI-powered analytics, robust demand forecasting, and price sensitivity insights to optimize marketing spend and drive incremental revenue.

Key takeaways

• Actionable insights: Spotlight translates forecast data into marketing actions with a dashboard that pinpoints high-revenue periods for campaign launches.
• Higher conversions: Uses price sensitivity signals to influence guest behavior and boost campaign performance.
• Faster response: Leverages advanced forecasting to anticipate marketing opportunities and adjust strategies in real-time.
• Team collaboration: Enhances coordination between marketing and revenue management through shared workflows.
• Purpose-built tool: Specifically created for hotel marketers to connect forecast data with tactical execution for measurable results.

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