In Europe, French and Spanish hoteliers benefit the most from OTAs

In particular independent accommodations benefit from OTAs by accruing a larger share of bookings than the market average

Jan 16, 2023

According to an Oxford Economics analysis of the European tourism market, online travel platforms were responsible for 42 million additional hotel night bookings in France between 2019 and 2021.

  • France booked the highest number of additional room nights in Europe;
  • Followed by Spain and Italy with 30 and 27 million further room nights respectively.

Get the full story at Statista and Oxford Economics

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.