Instagram as we know it is dead
We're in the next evolution of Instagram, where static photos are out, and Reels and Stories are in
It only takes a few scrolls on Instagram to see the platform as we know it is dead. Photos are out, Reels are in. Chronological feeds are out, algorithm-selected feeds are in. But, Instagram has a massive user base, and it's still growing.
Key takeaways
- Instagram is the sweet spot for Millennials. It's not as mature as Facebook - but not as trendy as BeReal or TikTok;
- Across the board, brands, influencers, and every day users report low engagement on Instagram - proving what used to work on Instagram is definitely dead;
- Yet, Instagram is thriving in the influencer marketing space, as the most-used platform for influencer marketing in the U.S. last year, and more marketers planning to use it for their campaigns in 2023.
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