Integrating sustainability with guest satisfaction

Hotels today face increasing pressures from environmentally conscious consumers, particularly among younger generations

May 23, 2024

Integrating sustainability with guest satisfaction is an ongoing challenge that hoteliers are directly impacted by. With a significant portion of its clientele being digital natives, the industry is poised to transform its operations by enhancing energy efficiency, reducing waste, and promoting eco-friendly accommodations.

Key takeaways

  • More than a third of hotel guests are represented by next-generation travelers. These are Digital Natives who’ve integrated technology deep into their lives, with everything managed through the screen of their mobile devices;
  • Hotels must start consciously rethinking and reshaping their services and products to satisfy and fullfil the expectations of Millennials, Generation Y, and the digital natives born between 1982 and 2000;
  • As travelers become more aware of environmental issues, hotels have started implementing “greener” practices to meet guests’ expectations and show their environmental commitment. Perhaps now is the time to do more and give sustainability an even greater priority.

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