Is Facebook still an effective marketing vehicle for hotels?
For years, critics have been prognosticating the downfall of Facebook, and its relevance would fade
However, despite the numerous claims that Facebook is dead, the social media giant continues to thrive, especially when it comes to advertising and marketing within the hospitality vertical.
Key takeaways
- A recent 2023 survey conducted by Social Media Examiner revealed that Facebook is still believed to be the main social media platform for generating sales by 34% of marketers;
- Facebook's ad targeting tools are among the most sophisticated in the industry, allowing hotel marketers to reach their desired audience with precision;
- Facebook's ad targeting tools are among the most sophisticated in the industry, allowing hotel marketers to reach their desired audience with precision.
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