Is Google’s Search Generative Experience (SGE) the end of organic search for hotels?

The new search experience incorporates AI capabilities and conversational functionality into the Google search results

Jun 12, 2023

Hoteliers should already be familiar with Google’s three-pack. But with SGE comes what looks to be an expansion to the typical three-pack. For the search “myrtle beach hotels with indoor pool”, SGE returns a five-pack.

Key takeaways

  • There is still a long way to go for Google and SGE - there’s plenty of fine tuning for Google in the months ahead;
  • Navigational searches, which generally make up the most organic search traffic for hotel websites, don’t seem to be affected too much by SGE;
  • There are potentially more opportunities for hoteliers to improve their online visibility with Google SGE, like expanded local packs, SGE plus featured snippets, and prompt follow ups.

Get the full story at Travelboom

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