Is the AI boom stealing your hotel's guests?
AI assistants are often adept at handling basic informational queries, potentially answering guest requests directly in the chat results, bypassing your website
The rise of AI assistants like Gemini, ChatGPT, and others is changing how users interact with search engines. Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Gemini rather than Google Search. These powerful tools increasingly provide answers directly within the chat results – sometimes eliminating the need to visit external websites altogether.
Key takeaways
- AI might provide basic information, but it can't replicate the depth and richness of a well-designed hotel website;
- Travelers booking a hotel typically look for more than dry facts. They want to be transported – to envision themselves relaxing by the pool or enjoying a romantic dinner on the balcony;
- A user-friendly website with captivating visuals, compelling storytelling, and virtual tours can create an emotional connection that AI simply can't match.
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