Is your content marketing strategy ready for GA4?
The latest Google Analytics update (GA4) is the first major update to Google’s web analytics service since 2012
For content marketers, GA4 offers more detailed data on the user’s journey across apps and websites and, using machine learning, GA4 can predict how users will behave.
With a clearer map of how users got to your content and what they’re likely to do next, marketers can set more specific goals for which content types to produce and how to measure their success.
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