KAYAK promotes new tagline “Go see for yourself”

The travel search engine kicks off its first major marketing campaign since the pandemic across Meta and YouTube

Jun 1, 2023

The company's new brand platform is rooted in the idea of carpe diem. Encouraging people to embrace the notion of stopping the inner debate and just going for it. Stop looking, stop scrolling, stop planning and go! Go see for themselves.

The campaign is based on that “should I, shouldn’t I” moment we’ve all had when our finger is poised temptingly over the book button, with literal millimeters between you and that much-needed - and well-deserved - holiday. And then ……. you stop!

Get the full story at Marketing Communication News

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