Klook raises $210 million as it turns profitable

Asia’s leading platform for experiences and travel services has now raised more than $900 million in financing to compete with Viator and GetYourGuide

In 2023, Klook has demonstrated remarkable business success, surpassing previous milestones with a threefold increase compared to 2019 and boasting an annualized gross booking value of US$3 billion. Notably, the company also achieved overall profitability for the first time earlier this year.

Key takeaways

• The company’s success is further underscored by its increasing brand strength, strategically building on and leveraging its app-first approach to both acquire and retain customers, with over 80% of bookings made through mobile today;
• Impressively, the influx of new customers acquired in 2023 more than doubled that of 2019, while repeat customers contributed to over half of the total bookings, demonstrating the sustained customer loyalty fostered by the platform;
• Klook remains focused on catering to the increasing demand for immersive travel among Asian customers and showcasing the best of Asia to inbound travelers.

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