Latin America super app has big ambitions in travel
Rappi has raised more than $2 billion in funding, and has more than 30 million users in nine countries such as Argentina, Colombia, Brazil, Chile and Mexico
Along with offering restaurant and grocery delivery, retail products, digital payments, insurance and much more, in 2020 the company added Rappi Travel, a marketplace offering flights, accommodations, car rentals and packages.
Key takeaways
- Rappi distinguish it selves from OTAs, in that it integrates brands into its app, enabling them to connect with their desired target audience of customers, and similarly, aims to offer its users access to the brands available;
- Rappi is working with Amadeus to better leverage its data to create relevant products and expand connectivity with partners, such as airlines, hotel chains, bedbanks and other travel sellers;
- In May Rappi signed a partnership with Marriott that will give earnings opportunities and enhanced travel offerings for both Marriott Bonvoy members and Rappi users.
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