Lighthouse acquires The Hotels Network

Lighthouse data, paired with The Hotels Network personalization engine brings pricing, marketing, and distribution decisions into a single commercial platform

Lighthouse, a commercial platform for the travel and hospitality industry, has acquired The Hotels Network, a leading provider of AI-driven marketing personalization tools that boost direct bookings for hotels. The integration combines Lighthouse's market intelligence capabilities with The Hotels Network’s personalization technology, creating a unified platform that helps hoteliers drive revenue through enhanced direct booking strategies.

Key takeaways

• Strategic acquisition: Lighthouse acquires The Hotels Network to enhance its commercial platform with personalized marketing and AI-driven conversion tools.
• Direct channel focus: The Hotels Network specializes in boosting direct bookings, with partners reporting an average 32% increase in direct revenue.
• Advanced AI integration: The Hotels Network offers predictive personalization and real-time user behavior tools via proprietary AI agents like KITT.
• Global reach: The Hotels Network serves over 20,000 hotels in 100+ countries, including major hospitality brands.
• Commercial platform growth: This move expands Lighthouse’s offerings, which now span pricing intelligence, benchmarking, parity management, and marketing personalization.

Get the full story at The Hotels Network and Lighthouse