Looking for influencers to post about your restaurant?

Platforms like Inplace and Nibble are trying to streamline influencer marketing within the hospitality industry

Sep 6, 2023

Many restaurants lean on the influencer set to help create buzz and keep diners coming. But for restaurants, striking deals with creators can sometimes prove difficult.

Key takeaways

  • Inplace started in Israel and rolled out in New York City last year. So far, around 6,000 influencers - 2,000 of whom are based in NYC - have joined the platform;
  • Influencers, who must have at least 10,000 followers to join the platform, have been sourced through means such as Instagram DMs and referrals from other influencers on the app;
  • Once an influencer is accepted to Inplace, they can access offers from various businesses in exchange for content - potential incentives may be vouchers redeemable for food, cocktails, or other products at those businesses.

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