Luxury hotels and a ‘sense of place’
How hoteliers can overcome the challenges in providing local and authentic meaning of sense of place
The main challenge for luxury hotels is in creating and developing a sense of place in terms of location, and the overall guest and brand experience that reflects where you are, while staying true to who you are as a brand.
Key takeaways
- It is the confluence between the hotel brand - its origins, culture and identity; and the property’s location, which has its own history, heritage and culture;
- It requires understanding the brand and its identity and having a clear vision, along with a set of brand guidelines that provides consistency across properties.;
- But, it’s also about allowing enough flexibility to embrace a geographic sense of place through place identity.
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