Marketing to millenial travelers: 5 strategies for hotels
The generation travels at higher rates than any other, but considering their unique shopping behaviors and expectations is a must
Millennials are maturing. The oldest generation is now in their 40s, but these intrepid travelers show no sign of slowing. The millennial generation – typically defined as those born between 1981 and 1996 – continues to travel at higher rates than other age groups.
Capturing the attention of millennial travelers is a top priority for hotels and resorts across the globe. Yet, the generation’s unique expectations, shopping behaviors, and considerations significantly differentiate them from younger and older generations.
To effectively engage this tech-savvy, experience-driven group, hotels are personalizing their marketing to speak to the millennial audience’s unique interests, needs, and desires.
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