Marriott Bonvoy adds 200 millionth member

The company announced its 200 millionth loyalty program member, reaffirming its status as the world's largest hotel rewards program

Feb 27, 2024

The milestone arrives as Hilton surpasses Marriott in the pace of enrolling loyalty members. Skift analyzed the growth rates over five years and one year, projecting that Hilton may outsize Marriott's program within the next year if current trends persist.

Key takeaways

  • Maintaining the world's largest loyalty program is crucial for Marriott, attracting enrollments beyond hotel stays, particularly among younger demographics, a strategy previously underemphasized;
  • Marriott's recent licensing agreement with MGM Resorts enables Bonvoy members to earn and redeem points at most MGM properties, including various experiential offerings like live performances;
  • Presently, Marriott reports member penetration rates of 61% globally and 67% in the U.S. concerning occupied rooms booked by members, aiming for 70% hotel occupancy by members in the future.

Ge the full story at Yahoo! Finance

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.