Marriott launches new brand for serviced apartments
The company is expanding its presence in serviced apartments with the launch of Apartments by Marriott Bonvoy
Marriott Executive Apartments has long served guests in Asia, Europe, the Middle East, Africa and Latin America with upper-upscale serviced apartments. The new brand will extend the concept into the U.S. and Canada.
Key takeaways
- Designed to meet growing demand from families and friends seeking more space for stays, propelled by the blending of work and leisure travel;
- Apartments will feature a separate living room and bedroom, a full kitchen and an in-unit washer and dryer;
- Concept is differentiated from Marriott's extended-stay brands, which have traditional hotel amenities.
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