Marriott launches new people brand “Be” to attract top talent

Be will empower associates to fulfill their career goals, and offer innovative opportunities to grow professionally and personally

Apr 5, 2023

With the goal of attracting and retaining top talent, Be will empower associates to fulfill their career goals, further Marriott’s commitment to creating a culture of inclusion, and offer innovative opportunities to grow professionally and personally.

Key takeaways

  • Marriott launched Be to capture and promote its inclusive and welcoming culture and attract talent to traditional and nontraditional roles in the hospitality industry;
  • Be will highlight the vast opportunities within Marriott, from hotel operations and food and beverage to sales and marketing, systems engineering, and tech roles.
  • Be will help Marriott showcase that commitment as we recognize the whole person, build trust, respect, opportunity, equity, and inclusion and provide the tools and opportunities to help our associates grow.”

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